Virtual 3D Models
Choose from a Selection of 250+ Interactive, Photo-realistic Virtual 3D Replicas of Godrej Interio Products
22,453
Key Features
Engineered for Real-World Impact with Seamless AR Guidance
16,000+
BoQ's generated
₹26 CR+
Sales via product
550+
Stores across
India
Users
Platform:
VR, Desktop Mobile/ Tablet
Overview
Godrej Interio, one of India’s most iconic furniture brands, operates 56+ exclusive showrooms across 20 cities and 800 dealer outlets nationwide, continually evolving its positioning to meet modern customer expectations
Client:
Godrej
Use Case:
Authoring
Industry:
Furniture Retail
Deployment:
577 Godrej Interio Stores
Redefining The Way You Shop with India’s Most Iconic
Furniture Brand
Godrej Interio Scales Immersive Retail with Simulanis XR Across 500+ Stores
Simulanis built a multi-platform XR solution to enable product customization, room planning, and AR-based visualization—delivering a modern, interactive furniture buying experience.
The XR Solution
Traditional furniture buying relied on paper-based consultations, limited visualization, and physical space constraints—making the experience time-consuming and outdated. The process needed a digital overhaul to meet the expectations of today’s tech-savvy customers.
Problem Statement
Conventional and Outdated Methods: Some Godrej products offer modular configurations that can be customized based on room dimensions. Traditionally, sales managers sketched layouts on paper after receiving measurements—making the process slow and outdated.
Lack of Visualisation: Unlike trying on clothes, furniture shopping lacks the ability to “try before you buy.” Visualizing how a piece will look and fit in your home remains one of the biggest challenges for customers.
Lack of Store Space: Many of the stores had limited room to display products, they instead relied on paper catalogues that don’t meet modern customer expectations.
Godrej Room Planner
Godrej Configurator
250+ Virtual Models
Advanced CMS System
Draw Floor Plan
Use 2D mode to start from scratch or choose a template. Customize dimensions, add doors and windows, and edit colors and textures as needed.
The Room Planner
Instantly Convert Your 2D Designs into 3D and Virtual Reality
Drag and Drop
Godrej Furniture
Choose from an inventory of 250+ godrej interior products.
Visualise in 3D and
Virtual Reality!
Instantly convert your designs into 3D and take an interactive walkthrough of your designed home.
Place Your Order
Once happy with the order selection, submit your bill to a Godrej Interio sales representative.
01
02
03
04
Impact
Built using Simulanis’ award-winning SCISSOR™ framework, the AR training solution was delivered in under 45 days with immediate impact.
16,000+
BoQ's generated
₹26 CR+
Sales via product
550+
Stores across India
22,453
Users
Client:
Godrej
Industry:
Furniture Retail
Platform:
VR, Desktop Mobile/ Tablet
Use Case:
Authoring
Deployment:
577 Godrej Interio Stores
Overview
Godrej Interio, one of India’s most iconic furniture brands, operates 56+ exclusive showrooms across 20 cities and 800 dealer outlets nationwide, continually evolving its positioning to meet modern customer expectations
A Digital Catalogue
The Visualiser mode is an immersive and dynamic 3D digital catalogue, powered by a robust CMS system. It allows you to view, interact, rotate, zoom the 3D replicas of the product. It also displays necessary information such as product info and specs that can be easily updated through the back-end.
CMS, Profile Manager and Analytics in 1 Dashboard
The admin panel dashboard consists of user, inventory and content management systems, coupled with an analytics dashboard for all Godrej Interio applications built by Simulanis.
Configure and Customise Modular Furniture
A mobile and tablet based-platform for Godrej store managers and in-store customers, that enable you to quickly customise and visualise selected modular Godrej Interio furniture according to your needs.
Godrej Interio Scales Immersive Retail Across 500+ Stores
Redefining The Way You Shop with India’s Most Iconic Furniture Brand
Conventional and Outdated Methods: Some Godrej products offer modular configurations that can be customized based on room dimensions. Traditionally, sales managers sketched layouts on paper after receiving measurements—making the process slow and outdated.
Lack of Visualisation: Unlike trying on clothes, furniture shopping lacks the ability to “try before you buy.” Visualizing how a piece will look and fit in your home remains one of the biggest challenges for customers.
Lack of Store Space: Many of the stores had limited room to display products, they instead relied on paper catalogues that don’t meet modern customer expectations.
Simulanis built a multi-platform XR solution to enable product customization, room planning, and AR-based visualization—delivering a modern, interactive furniture buying experience.
The XR Solution
Traditional furniture buying relied on paper-based consultations, limited visualization, and physical space constraints—making the experience time-consuming and outdated. The process needed a digital overhaul to meet the expectations of today’s tech-savvy customers.
Godrej Room Planner
Godrej Configurator
250+ Virtual Models
Advanced CMS System
Problem Statement
The Room Planner
Instantly Convert Your 2D Designs into 3D and Virtual Reality
Draw Floor Plan
Use 2D mode to start from scratch or choose a template. Customize dimensions, add doors and windows, and edit colors and textures as needed.
Drag and Drop
Godrej Furniture
Choose from an inventory of 250+ godrej interior products.
Visualise in 3D and
Virtual Reality!
Instantly convert your designs into 3D and take an interactive walkthrough of your designed home.
Place Your Order
Once happy with the order selection, submit your bill to a Godrej Interio sales representative.
01
02
03
04
Virtual 3D Models
Choose from a Selection of 250+ Interactive, Photo-realistic Virtual 3D Replicas of Godrej Interio Products
While offline retail has an advantage, as customers can touch and feel the product, it also has imitations when it comes to displaying products.
Trusted by Our Clients
- Anil Mathur
COO - Godrej and Boyce
A Digital Catalogue
The Visualiser mode is an immersive and dynamic 3D digital catalogue, powered by a robust CMS system. It allows you to view, interact, rotate, zoom the 3D replicas of the product. It also displays necessary information such as product info and specs that can be easily updated through the back-end.
CMS, Profile Manager and Analytics in 1 Dashboard
The admin panel dashboard consists of user, inventory and content management systems, coupled with an analytics dashboard for all Godrej Interio applications built by Simulanis.
Configure and Customise Modular Furniture
A mobile and tablet based-platform for Godrej store managers and in-store customers, that enable you to quickly customise and visualise selected modular Godrej Interio furniture according to your needs.
While offline retail has an advantage, as customers can touch and feel the product, it also has imitations when it comes to displaying products.
Trusted by Our Clients
- Anil Mathur
COO - Godrej and Boyce
2025 Simulanis Solutions - All rights reserved
Terms
Privacy Policy
Data Controls
ADDRESS
India Office
AMCO TOWER, Ground Floor, A-5, 6, 7, Sector 9, Noida, UP, 201301
Global HQ, UK Office
Rose Villa, 42 Glebe street, Loughborough, UK, LE11 1JR
Join leading enterprises leveraging Simulanis to redefine training, boost productivity, and scale immersive learning across teams.
Empower Your Workforce
with the Future of XR
Join leading enterprises leveraging Simulanis to redefine training, boost productivity, and scale immersive learning across teams.
Empower Your Workforce
with the Future of XR
Redefining learning and performance across industries.
2025 @ simulanis. All rights reserved.
Terms
Privacy
Data Controls
India Office - AMCO TOWER, Ground Floor, A-5, 6, 7, Sector 9, Noida, UP, 201301
Global HQ, UK Office - Rose Villa, 42 Glebe street, Loughborough, UK, LE11 1JR
ADDRESS